Archive for the ‘General’Category

Climbers

Courtesy of Denver Post

Yesterday’s stage 13 of the Tour de France was a thrilling sight as a gutsy climber named Jérémy Roy and the chase pair Thor Hushovd and David Moncoutie battled out the final 15km. The middle part of the stage included a lengthy mountain climb, and Roy broke free from the peloton early in the climb. From the bottom of the mountain, Roy decided it was going to be his day, and he went for it. By the time he crossed the top of the mountain, he was in leading a full minute ahead of the nearest rider, and exactly eight minutes ahead of the peloton. When Roy crossed the final peak 120km into the 152km stage, he was over a minute ahead of the nearest rider Moncoutie. Roy had made his move, and it was bold test to see if anyone was willing to chase him through the valley.

What’s more, Thor Hushovd, the defending road-biking world champion, was pushing for his first win in the mountains. Up until yesterday, no one believed the lethal sprinter had the stamina to push through the mountain stages with the same speed he has over more forgiving terrain. By the time the riders neared the finish line, it was Hushovd who had successfully chased down  Roy.

The attitude embodied by both riders is an excellent model for audacious behavior. On one hand, you have a terrific climber, Roy.  He  muscled out absolutely all of the energy he had in hopes of beating the entire field on one of the toughest stages. Roy decided early that he wanted to win, and he was going to give everyone a run for their money. On the other hand, Hushvod is a world-champion on the road, refused to let his title define his capabilities when he was outside of his comfort zone in the mountains. The relentless pursuit of speed with hopes of victory was incredible.

I believe Roy will eventually find the additional energy to finish strong the last five minutes of the race because he’s already accomplished in the toughest part, the climb. In other words, be a climber. Attack without hesitation and relentlessly pursue your goal. If you can get through the climb, the finish will come over time.

16

07 2011

First E-Book Experience

This week I’ve finally purchased my first real e-book. The Filter Bubble by Eli Pariser.

After my high school graduation last month I was fortunate to receive an Apple iPad. Am I much of a laggard? Maybe. I tend to hold off on the first iteration of any new product release. During the past few weeks I’ve been navigating my way around my iPad 2 wifi version. Just a couple days ago I downloaded Kindle app with the hope of finding real productivity on my tablet device.

I’ve been happy with the Kindle app for my reading. A few observations of things that have been most useful:

  • Mobile ads are big business, they are installed on almost every free app.
  • My book comes with me wherever I travel.
  • Ability to highlight lines and search for definition of obscure words.
  • Kindle app syncs my progress across all devices, android, iPad, and desktop.
  • Instant access to more books!
  • Reliable battery life. (This is crucial.)
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I didn’t expect to be using my iPad as my primary e-reader. Although, I think the iPad is so appealing because it’s low maintenance and it only requires one or two unique user experiences (e-reading) to make it worthwhile.  There are a few other important apps which are nagging at my attention, such as the recently released ShowMe App which is enabling teachers to flip the classroom. It will be interesting to see if any other excellent content creation mechanisms evolve on the iOS platform.

I’m looking forward to posting more about my thoughts on The Filter Bubble, and why we need to be cautious about a world that revolves around our likes and interests.

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13

07 2011

20 Under 20 Retreat

During the past couple days the Thiel Foundation hosted a retreat for the 20 Under 20 Thiel Fellows at the Headlands Institute in Golden Gate National Park, California. While it’s ironic the camp area could hardly support cell phone technology, the fellows flew in from around the country for a special bonding trip and enriching entrepreneurial talks.

The fellows were announced last month, and have been granted $100,000 to forgo college enrollment during the fellowship and devote full attention to their project. We are working with the purpose of making scientific breakthroughs and technological advancement for the increased quality of life of humans, which leads to continuous economic growth. The projects can are mostly a combination of making intensive progress by building new technology and then extensive progress through globalization and scale. Contrary to the popular debate around this program, hardly any of the fellows disagree with the social or experiential value in attending college. The common belief among those participating in the program is that the time to pursue a new venture is now, because it may be either too late or not possible in the rapidly evolving word of technology. Simply waiting for society to accept that you have dedicated an extended period of time pursuing greater intelligence is unnecessary.

To put this in perspective, consider the evolution of humans. The first modern human skeletons appeared on earth over 200,000 years ago. The pace at which innovation occurred was extremely slow, tens of thousands of years. Even during the time which some of the first revolutionary thinkers Isaac Newton or Galileo lived, they were unable to witness innovation within a lifetime. Applying their findings and spreading innovation simply took too long for them see while they lived. Now jump forward a few hundred years and consider Facebook. The longest Facebook friendships are just seven years, and this social revolution makes us wonder what the “old” days must have been like without a social life online. Today, with only a handful of years and technical innovation, visionaries can change the world.

Jim O’Neil, President of the Thiel Foundation, made the interesting comparison to a young adult during the Middle Ages: A boy at the age of 14 would leave home to work as an apprentice to a skilled worker. Eventually he would master his craft and develop tangible skills for him to be productive in the workforce. Thus, the notion that a young adult must experience several costly years pursuing work unrelated to their future work is unnecessary. And the cost is steadily increasing: In the past thirty years the average cost of attending college has risen twice as much as the rate of inflation. Has the value obtained from attending college increased? No.

So, the common question arises: Where and how are these 24 audacious college dropouts going to obtain the intangible social benefit of attending college? There is of course some sacrifice with this answer, but with the help of this movement and Thiel Foundation network, each of the fellows have support in one of the toughest emotional aspects of leaving a safe and comfortable setting.

In the typical college environment, students have easy access to professors during their “office hours”, some of the smartest people in their fields of study. In the real business world the reality is that people are busy, and it’s rare for anyone to have hours set-aside during their workweek to provide help. If you’ve prepared yourself with the necessary “Street Smarts”, then its inherent that you would go out and select the – mentors – who are helpful for you, and then arrange time to meet. Yes, the myth is absolutely true: “It’s not about what you know, it’s about who you know”.

The closest comparison to formal education that can be made with the Thiel Fellowship is a student pursuing an independent study and surrounding themselves with self-selected teachers who have experience to guide them. However, in the real world our customers decide the grading criteria, and the evaluation is determined by one of two outcomes: Profitable or not profitable.

Getting to profitability is no easy task, and it’s not uncommon for a new business to be unprofitable for over two years. A few of the speakers in the past couple days had a few practical tips from their experience building successful businesses and managing life as a startup founder. Here are some thoughts from my conversation with Peter Thiel:

His speech contained a number of personal anecdotes about building PayPal and entering a market with relatively few competitors for the highest probability of domination/monopoly. He advises that you offer a unique value to customers that’s so compelling they would not go anywhere else, even if they became just a little bit dissatisfied. And being “unique” means much more than simply defining your own small niche that is attractive to only a few customers. Here’s an example he used:

Starting a restaurant is relatively easy. If you have $50,000, you can rent your space and start selling food. However, it’s incredibly difficult to be “unique” in the market for food. Being the only Peruvian restaurant in New Jersey is not unique, because the market is for food, not Peruvian cuisine.

Other interesting activities included the team-building hike through the park and camera-less memocracy social. (A documentary team and the 60-Minutes film crew tagged along to most other events.) It was a really great experience to get to know the personality of the other fellows and share quick tidbits of information that help drastically increase productivity and efficiency. For example, the hike was great for understanding the necessary traits to lead a team through unforeseen challenges. The social talks provided valuable insight into daily time and goal management.  There was plenty of practical information shared to get started on the right foot everyone begins their journey in the next few months. I’m looking forward to learning along the journey, and officially begin my unofficial education.

 

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25

06 2011

Gathering Your Summer Beats

This post was inspired by the words of Nicki Minaj:

This one is for the boys with the boomin’ system
Top down, AC with the coolin’ system
When he come up in the club, he be blazin’ up

If you’re like most 18 year-olds anticipating an adventurous summer after graduating from high school just days ago, then you’re probably in search of fresh new tracks to heighten the mood of your summer escapades. Leave the dirty work to a number of music blogs and file hosts that aggregate the most popular recently released tracks. The real fun music exploration lies in the curation of your own playlists. Quite a few new music sites have gained significant traction and have become my source for new music in the past year. FratMusic.fm pioneered the crowd-sourced playlist strategy in 2010, and now they simply assemble playlists from 8tracks.com made mostly by college students. Personally, I’d rather use the crowd-sourced mixtapes as inspiration for my own playlists.

To describe the best part of music playlist curation, I’d like to borrow a quote from Tom Preston-Werner, founder of GitHub:

I could craft it however I pleased, and there was nobody telling me what to do. This feeling of control and ownership of something you own is intoxicating.

Yes, believe it or not, the feeling of having your own perfectly relevant playlist can possibly prompt you to hit the loop button many more times.

Here are a few services that I frequent in search of new music:

SoundCloud has the best music player on the internet, period. (Thanks in part to their $10m in funding from Union Square Ventures.) The music consumption experience is better on SoundCloud than anywhere else on the web. You can play, download, and share the track all in the same spot. Take a look yourself and play a track by one of the users that I check for updates regularly, FreshOnCampus.
Till The World Ends (Mixin Marc & Tony Svejda Midwest Mix) by Fresh On Campus

FistInTheAir.com is the most routinely updated music blog that I know of, and it often rakes in a lot of the best new music and remixes on a daily basis. My experience on the site can be summed up into the two playlists on the top right of the screen: Top New Tracks and Bangers. Visit each of these playlists often for easy to find ear candy.

Finally the last gig on the music discovery tour is ThisSongIsSick.com. From my previous experience on the site, they prefer to have quality music over quantity. They seem to be a bit more conscientious about what content is being added to their blog, which will make it perfect for you if you just want to quickly grab a new song.

Perhaps one day Spotify will finalize their negotiations with the US record labels and we will never have problems with music access ever again. Until then… get rolling with your new mixtape on that boomin’ system!

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10

06 2011

“To infinity … and beyond!”

Today I would like to elaborate on a fortunate opportunity that I have earned in the past few months. Here are my plans for the near future as I graduate from high school next week:

Peter Thiel announced the selection of 24 fellowship recipients for his new program 20 Under 20. The Theil Foundation has granted each fellow $100,000 to purse technological advancement over two years while they stop out of school. I am honored and proud to be selected for the Thiel Fellowship, and I will officially begin in December 2011. In the mean time, I plan to continue the development of my new venture in education as I enroll at Wake Forest University for the fall semester. To be clear, I am currently working on Ingenic and plan to do so for the remainder of the year, and beyond.

There has been a lot of speculation and discussion regarding the risks of dropping out of college to participate in this program. Lee Ann Womack describes the final dilemma of this fellowship proposition the best: “If you get the chance to sit it out or dance, I hope you dance.” In other words, the reality of this program is that if you are capable of executing on a technological innovation now, then now is the time to get started. Among the other fellows, most are already enrolled at our nation’s elite colleges. My decision to manage my startup and take classes at Wake Forest this fall stems from a variety of factors. Given that my startup aims to tackle an education problem, I believe that it is important to fully understand and experience all levels of education before setting out to transform it. I am excited for the opportunity to be on a campus that has initiated leading efforts to integrate technology in the lives of teachers and students.

The most incredible part of this journey thus far is the wide-ranging feedback and support offered by nearly everyone who has learned of my opportunity. I would describe the series of events during the past months as a welcomed kick-start on my plans to change education. Peter Thiel’s program is living proof that credentials are merely a small part in the success of the most capable innovators in our past. Instead, the will to tackle a worldwide problem with creativity, passion, and enthusiasm will propel you farther than any undergrad, masters, or doctorate degree from Princeton University.

In my upcoming future, I am working tirelessly to build a web-based tool for educators to bring their classrooms up to date with the instantaneous digital age. During my high school experience I witnessed first hand the social media revolution and transformative nature of mobile devices. However, I am certain that the digital experiences that kids live and breathe today have not made an effective transfer into education. Instead, the rise of digital media in every facet daily lives has compounded the problems of unengaged and unmotivated students. The same can be said for nearly every teenager in America.

From a high level, learning is best summarized as a continuous feedback loop. Due to the repetitive nature of a teachers job today, the limited feedback that they offer to students is inadequate. Ingenic will shorten the learning feedback loop through online lessons and visual learning management. As nearly every aspect of our lives adapts to the digital age, Ingenic will help fulfill the need of effective and inexpensive educational technology in our schools today.

Please follow my progress on education entrepreneurship on this blog and specific product developments on Ingenic.com.

P.S. I am a triplet with two sisters going to college during the next four years. It’s going to be interesting to observe the contrasting experiences among my siblings.

To get an idea of my personal thoughts and reactions to the Thiel Fellowship, please watch this TechCrunch TV interview:

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25

05 2011

“A Developing Breed: Creative Technologist”

For many outsiders looking in, the endemic talents and skills of a web entrepreneur are perceived as being extremely rare and nearly impossible to comprehend. It’s not uncommon for someone who isn’t involved with technology to cringe when the hear terms such as “Front-End Developer”,”Server-Side Developer”,”UX Designer”,”Software Engineer”. The truth is that there are distinguishable skill sets among the different roles, and each task will likely require very specific knowledge. However, from my various short eye-opening experiences working and interacting with highly successful people in technology, nearly all of them practice the psychology of a “Creative Technologist”.

I was recently browsing one of my favorite websites which is built entirely in Adobe Flash,  AgencyNet, and I have visited several times previously for idea inspration. The agency places the value of visual stimulation, uniqueness, and experience above all else. To that end, I noticed a career opening they are advertising on their site, Creative Technologist. I believe that their goal to hire people who can create effective solutions to problems with a creative mindset is a tribute to the highly publicized startup founders that we’ve started to idolize in the past decade.

The unquantifiable skills of a Creative Technologist are likely to be found in the character and actions of any passionate leader. Take a minute to brief yourself on these traits which can apply to almost any career:

If you’ve managed to figure out how to execute a healthy balance of everything above, then it’s likely you already have proficiency in the specific skills of a Creative Technologist below:

One final thing I’d like to emphasize is the Education aspect of a Creative Technologist. From my best knowledge, I have found that every high achiever that I’ve ever gotten to know is also a voracious reader. Sometimes this goes without saying, but if you are really passionate about a particular field or interest, then learning becomes autodidactic. The relentless pursuit of knowledge and information is a key component to why some people achieve their ambitions to a high level, and others settle for mediocrity. In my own personal experience, I have not found traditional literature and fantasy  taught in school to be intriguing or interesting. Even though you might not find me reading classic novels often, I could not imagine a day that I did not read a magazine article at breakfast, or did not read technology and business blogs for at least an hour each night. This incremental increase in awareness of all things related to internet startups has allowed me to capitalize on several fortunate opportunities.

My best advice to aspiring Creative Technologists would be to find a passion, and take action towards your vision. After a while the necessary talents and skills not only become more clear, they become more attainable.

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06

05 2011

Believing Why – The Behavior of Inspiring Leaders

Simon Sinek presented his theory on the power behind the greatest leaders in the world, past and present. This brief presentation can literally change the way you look at the highest achievers in the world today.

Essentially the idea is rationalized into three parts. Why, how, and what.

Sinek emphasizes that the most successful leaders and innovators “inspire action” by doing things that make other people believe in what they are doing. His thoughts are focused on the common theme of attracting people to believe in your thoughts and ideals. When you attract people who have a common belief, they begin to join you because they are attracted to why you are doing something, not what you are doing.

The easiest example he demonstrates with this theory is Apple:

Apple believes in making great user experiences. Apple makes great user experiences by building products with exceptional design. The products that they happen to make best are computers.

Towards the end of Sinek’s presentation, he makes note on why it is important to do things on the basis of persuading other people to believe what you believe. He explains the benefits of “starting with why” by showing the Law of Diffusion of Innovation:

First 2.5% of population:  Innovators

Next 13.5%:  Early Adopters

Next 34%:  Early Majority

Next 34%:  Late Majority

Final 16%:  Laggards

The difference between ideas that change the world and ideas that are simple fads is the 15-18% tipping point. After this tipping point, it’s highly likely that the mainstream adoption will occur, and greater than 80% of the mass market will at least accept the idea.

“People don’t buy what you do, they buy why you do it.”

Watch it in your next twenty minutes free!

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22

04 2011

Walking On A Dream: Thiel Fellowship Interview

John, David, Nick

The past couple of days have been absolutely jam packed with interviews, pitches, and networking. My team and I were excited to meet the other Thiel Fellowship finalists on Sunday at the Hyatt in downtown San Francisco. The first thing that surprised me was the geographically diverse group selected to interview with the Thiel Foundation. At any given moment, I could’ve been in casual conversation with a music guy from London, student from India, inventor from Ireland, or an entrepreneur from Australia. The diversity of the 32 different ideas to change the world was equally astounding. Finalists were presenting ideas that were proposing profound changes in anti-aging, solar tech, electric vehicles, medical assistance, education, and more.

On Sunday morning my team and I decided to stay as relaxed as possible. We had just finished a couple days of intense refinement of our pitch and presentation. In order to review for our interview, we created a simple one page overview of the most important parts to our idea. This exercise got us in the habit of delivering only the most pertinent information to prospective interviewers and mentors. After doing a final practice interview among ourselves, we agreed on who would take which types of interview questions. By 4:15PM our time slot had come and before long we were doing our interview with the board members of the Thiel Foundation, as well as a couple employees of Clarium Capital. The questions were simple and straightforward, mostly about our idea rather than our team. We think our most striking answers in the interview were on the subject of the proof that demand for our product already exists and our revenue model. One area that we needed improvement was a more clear and concise way to describe our distribution.

With one of the key parts of our visit out of the way by Sunday night, we were focused on delivering the best possible pitch for Tuesday’s lightning talk. Monday morning was our first official meeting with a large portion of the 20 Under 20 Finalists. My team and I were happy to have a delicious breakfast while talking about medical research tools with a team of Princeton students. By this point, we were increasingly anxious to meet the other finalists and hear their pitch. The main focus of the day was the lightening talk at 4:30PM, so we decided to stay relaxed after lunch by exploring downtown San Francisco.

The key ingredient in our pitch preparation was a quick smoothie stop at Jamba Juice. (Yes!) This gave us the energy to fend off any remaining jet-lag that threatened to fatigue our interviews. (From what we determined earlier in the week, excessive tiredness decreases the quality of our clarity thoughts drastically.) Leading up to show-time, I made the final decision that I would be doing the entire 2-minute pitch. We practiced the entire sequence numerous times, and by 4:30PM we were ready. The short talk by Luke Nosec and Patri Freedman was truly inspirational, they helped to momentarily calm everyone’s nerves. Finally after waiting patiently for 26 other speakers to do their pitch, we lined up outside the door and moved promptly onto the stage filled with bright lights. The feeling of pitching a simple educational concept to an intimidating room packed with over 75 people judging our pitch was especially profound.

After everyone pitched their idea, we moved to a nearby room with cafe tables setup for informal interviews. As we had hoped, a number of mentors who stopped by our table mentioned that our pitch stood out a great deal among the five other education related ideas. The two parts of our idea that we were most frequently questioned on are our plans for distribution, and the market demand for this product. These interviews turned out to be an excellent networking session for my team, and we even walked away with an additional idea to monetize our platform.

By 7:30PM we left the Hyatt to take a bus over to Mr. Thiel’s house where he hosted us for dinner. The dinner was an interesting mix of competitive and relaxing spirits. During any particular moment, we had the opportunity to meet some of the most accomplished technologists and visionaries from the Bay Area. Meanwhile, the limited opportunity to take up casual conversation with other finalists and soak in the Golden Gate Bridge views provided a healthy element of fun to the evening. The chance to have in-depth conversations about electric cars and rocket-ships with visionaries such as Peter Thiel and Luke Nosec was an experience that I will deeply value.

Our final day in San Francisco was a bit less active. We had an awesome time meeting up with the guys working at SpeakerText, and we enjoyed a warm spring afternoon in the California sun. By nightfall, we were ready to take action on our plan with newly minted thoughts, ideas, and contacts from the past few days in San Francisco.

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01

04 2011

Dabbling In Education

Hey everyone, I want write a brief update about a neat project I’ve been working on for the past three months in anticipation for this weekend’s interview. From the outside looking in, I haven’t revealed much information regarding some of the things I’ve been heavily investing my time in lately. Back in late December 2010, I came across Peter Thiel’s new fellowship program 20 Under 20. After reading the initial press release, I immediately contacted two of my closest buddies who have a close following of the startup technology scene, David Merfield and Nick Cammarata. We all agreed that this opportunity staring us in the face was an something we could not put off for any amount of time. With nothing to fear but fear itself, we were certain that we needed to start seriously thinking about an avenue for which to pursue a world-changing venture. David, Nick, and I discussed the most important aspects of our lives thus far that could be significantly improved with the help of new technology. To us, education is an area that we see as a traditional system that has become one of the last major sectors to fend off technological innovations. While all three of us have had different schooling experiences, we are all passionate to disrupt the current education model.

Before the New Year, we submitted our team essay to the Thiel Foundation on the subjects of How we want the change the world collectively and One thing we believe is true that most other people believe is not true. With the understanding that the amount of time a teacher spends with an individual student directly correlates with the student’s competence of course material, we set out to flip the existing education model. The current student-teacher relationship is inefficient, and we believe we can profoundly change education by enabling teachers to mechanize the repetitive aspects of teaching. With the motivation that we can harness the attention of students who are becoming increasingly digital learners, we began to plan out our venture that would encourage teachers to re-evaluate how the convey course material.

In the past month, we’ve made through the initial selection rounds and preliminary phone-interview. In the past couple weeks leading up to final selections made in the upcoming days, we’ve been busy gathering thoughts in opinions from everyone in our personal and professional networks regarding our proposal. One resource that has been very beneficial towards our project is the New York Startup Digest. The NYC tech scene may take hard hits now and then from California techies, but the range of events offered every week is substantial. Thanks to the educational technology meetups in New York, we were able to find a potential partner to integrate with our platform.

When you voraciously pursue an idea for three months through endless refinement it’s imperative that you communicate what you are trying to do very clearly. We’ve found that the best way to share our ideas on our planned venture is to convey our thoughts in a format that forces others to learn things about our team, and also forces others recognize more about themselves. We will giving several talks to the Thiel Foundation, mentors from the Thiel Foundation, and other finalists for the 20 Under 20 program. My final piece of advice as my flight descends upon the Bay Area is to not be afraid to take a chance, just be aware of why you are taking the risk. We will be arriving in San Francisco today, and we will be walking on our dream.

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29

03 2011

Why You Need Re-targeting In Your Ad Planner

This past week Joel Stein of TIME Magazine published a examination of his research on behavioral targeting technology. In his self-discovery of the various categories for which data mining companies categorize his behavior into, he makes a significant distinction that consumers are not fully aware of the difference between tracking and sharing. The current state of the internet has reached a critical juncture that is dividing the people into two groups: collective groups advocating for anonymous identity and shameless individuals calling for their unique recognition on the web. The former is pushing for an internet that remains similar in principle to the original internet communities which were based on anonymous experimentation and discovery. The latter is a contingency of believers of paramount personal integrity and developing new technologies to make the internet a more efficient and  relevant experience.

So what does this have to do with ad planning?

The early days of internet marketing were largely based off of mere arbitrage on advertising inventory. Finding success in this strategy is highly unlikely on any advertising platform today.  Over the past few years the tide has turned in online advertising from mass amounts of cheap traffic to smaller bits of high quality traffic. The most problematic area of the push for behavioral targeting is the data that makes assumptions about each user. Consumers are clumped into categories of likes and dislikes. How can a system that makes assumptions based upon your browser activity really grasp your human behavior. The answer is that they can not (yet) even come close. We are people, not behavioral data. As Joel Stein, the author of the TIME article pointed out, the data mining trackers are often wrong about our seemingly interesting lives. If you’d like to challenge the claims made by sales reps of behavioral targeting agencies, test them for yourself. Does their data on your own profile match what they are selling?

In a browser filled with ads that often seem eerily creepy due to the awkward ad servings, many users have reported that they feel their privacy is being invaded. The result is a browsing experience that displays ads completely irrelevant to the content displayed on the page, and thus even more distracting. So how can advertisers combat this psychological user experience battle? A number of options still remain the core producers of quality traffic.

  • Paid search:  The best performing form of online advertising, even since the inception of Google Adwords.
    • Why? Consumers are actively seeking to buy your product or service.
  • Contextual ads:  The text ads are highly relevant to the content on the page.
    • Why? The visitors clicking on your ad are already interested in learning more about your product.

There is one segment of behavioral targeting that does consistently outperform almost every form of internet advertising: Re-targeting. The real substance of behavioral marketing follows the notion that an advertiser can more efficiently reach more customers by marketing to people who have proven to partake in activity related to the product or service being advertised. In the most direct relationship between advertiser and customer, this means that the customer has previously visited the advertiser’s website.

98% of visitors to any given eCommerce site do not convert. Re-targeting aims to capture a significant chunk of the remaining 98% of users and convert them through a targeted sales funnel. Industry statistics have shown that re-targeting outperforms traditional media buying by 10x.  The cost of re-targeting inventory may only be 2-3x cost of traditional behavioral inventory, but the cost is well worth the reward.

In the universe of behavioral marketing strategies, retargeting is a great way to cost efficiently capitalize on each and every site visitor. Your search marketing, banner ads and offline efforts will do some of the work, while retargeting will finish the job– converting browsers into buyers, buyers into repeat buyers and repeat buyers into life-long, loyal customers. – imediaconnection

- Learn more about interest based advertising and the companies tailoring ads based on your browsing activity.

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15

03 2011


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